This morning I found an interesting article in my inbox about Social Media News Releases (SMNR). To be quite honest I really had no clue what a SMNR was until I read Social Media Newsrooms: The Ultimate Web 2.0 Tool for Your Business by Deltina Hay. Once I finished reading this I had an idea of what a SMNR was but I still needed more. What was the difference between this and a press release? Then I came across this extremely comprehensive article about Social Media News Releases and how they stack up to the traditional press release, Digging Deeper: The Social Press Release: Multimedia, Two-Way, Direct to the Public by Mark Glaser.
After reading these articles and visiting the resources linked throughout them, there is no doubt that I will be using this tool once my brand overhaul is complete.
Friday, June 13, 2008
Wednesday, June 11, 2008
Me - The Brand
Today was a great day, a long hard day but great none the less. I spent most of my day working on a website, which is pretty common but today I had an uncommon distraction ,my 8 year old son home on school vacation, and he doesn't quite grasp the concept of me being unavailable when I'm at home. Anyway I digress...
Today I started my crash course in branding. I had come to the realization that maybe if I added a little more of me to my business client would be more inclined to work with me. So if you remember my networking experience from a couple of post ago you may remember how I went on and on about the great people I met, well one of them, Jessica Sabatini - Life reDirection Expert, told me about a teleclass she was going to be a special guest on with Mary van de Wiel - The Brand Storyteller.
To cut a long story short I called in and it was EXACTLY what I needed! They talked about your visibility factor, the fear of judgment and criticism and how effective really expressing you personality in you marketing materials can attract the type of client you're looking for and that are looking for you.
Everything made perfect sense! Just tell the world how fabulous I am AND I offer a variety of amazing creative and support services, business is bound to pick up.
Today I started my crash course in branding. I had come to the realization that maybe if I added a little more of me to my business client would be more inclined to work with me. So if you remember my networking experience from a couple of post ago you may remember how I went on and on about the great people I met, well one of them, Jessica Sabatini - Life reDirection Expert, told me about a teleclass she was going to be a special guest on with Mary van de Wiel - The Brand Storyteller.
To cut a long story short I called in and it was EXACTLY what I needed! They talked about your visibility factor, the fear of judgment and criticism and how effective really expressing you personality in you marketing materials can attract the type of client you're looking for and that are looking for you.
Everything made perfect sense! Just tell the world how fabulous I am AND I offer a variety of amazing creative and support services, business is bound to pick up.
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