Today at our Coffee and Contacts meeting (a fabulous women's networking group here in NC) we were discussing how to get even more from our group. Elizabeth Witherspoon, our resident writer and PR specialist, suggested that we each bring in folders containing an assortment of marketing materials to aid in the referral process.
In other words, Elizabeth was suggesting we all bring in a media kit for our businesses.
Of course we all thought it was a great idea, but some of us needed a little direction on how to put one together. So I volunteered to send out a template/recipe to get the ladies started (I can't help it I'm a VA after all).
In my info gathering I came across a great article at Entrepreneur.com that does a GREAT job laying out the pieces of a press kit as well as giving concise explanations of their respective purposes.
So instead of recreating the wheel I figured I'd just share the article with you.
Without further ado... http://www.entrepreneur.com/marketing/publicrelations/prbasics/article57260.html
Thursday, September 24, 2009
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